Creating a Consistent Content Strategy with Liz Kantner

Showing up consistently is one of the hardest parts of marketing a small business. This two-part virtual workshop guides you through building a content strategy that supports your business goals without burning you out. We talk about defining your brand voice, identifying your ideal customer, choosing the right content pillars and platforms, and planning content that engages your audience and drives sales. You'll leave with a content strategy framework that takes the guesswork out of what to post, when to post, and how to make your marketing feel consistent and purposeful.

Meet Your Facilitator

Liz Kantner is passionate about working with independent jewelry artists to help them define their voices and thrive in the modern marketplace and has been since 2012. After making her mark as Marketing Manager for Todd Reed, Liz left to found her own company, Stay Gold, and also curated brands for JA New York’s New Designer Gallery. Liz now works for Stay Gold, where she dedicates herself to a select roster of fine jewelry clients, nurturing them to success through digital marketing, trade show strategy, sales-driving techniques, and branding. She also helps to curate emerging brands for Luxury Lifestyle at NY NOW, offers a community consulting program called the Stay Gold Collective, and co-hosts the podcast, Success with Jewelry.